For passionate people who have a spiritual business or wants to start one

If this is you as a medium, spiritual teacher or healer, the people who find you are often a little unsure of what to expect, sometimes searching late at night on their phone. So your website has to put them at ease first: show who you are, explain what actually happens in a reading, sitting or healing session, how long it takes and what it costs.

A calm home page, a clear page that says what to expect, and honest prices will do more for you than anything clever-looking. It is also worth having a simple place to list demonstrations and circles, a way for people to get in touch without you handing out your personal phone number, and a few testimonials from clients who are happy for them to be shared. If you teach as well as see people one to one, keeping those two things separate stops visitors getting muddled.

If this is you as a therapist, coach or consultant, people have to trust you before they will book, so that trust is really the whole job. They want to see your training, how you work, whether you are taking new clients, and what the first session actually involves before they commit to anything. Being open about your experience, your qualifications where they matter, and what a session looks like from start to finish is what gives someone the nerve to get in touch.

Then you need one obvious next step: a page that explains what you offer in plain English, honest prices or a fee range, and either online booking if your week is steady or a short enquiry form if you would rather speak first. One clear button that says what to do next matters far more than filling the site with extra pages.

If this is you as an artist, photographer or maker, your work has to do the talking. That means big, quick-loading pictures with plenty of space around them and very little else getting in the way, and grouping pieces into collections so people can browse instead of scrolling forever. Then decide what you actually want a visitor to do: commission you, buy something, come to an exhibition, or simply remember you. Commissions need a short note on how you work and roughly what things cost, selling needs either proper payments or a simple way to ask, and exhibitions need dates and places you can update easily.

A mailing list is worth having too, so people can hear about new work without you depending on social media.

If this is you as an author or speaker, two quite different sorts of people will visit your website: readers, and the organisers who book you. So a warm home page for readers, plus a separate page that is easy to find for organisers, is usually the answer, with the topics you speak on, how long you talk for, how many people usually turn up and how to ask you.

Readers want your books, where to buy them and a way to hear about the next one, so a mailing list matters. Organisers want proof you are safe to book: events you have already done, a short biography they can copy straight in, and a photograph they can use. A simple events list keeps the site looking alive, which also helps people find you when they search.

If this is you as a retreat leader, event host or course creator, everything comes down to two questions: can I picture myself there, and can I book it.

So I'll put the dates, where it is, what is included and what is not, the price and your cancellation position up front, where someone can find them without reading pages of atmosphere first. If you send me your photographs of the actual place as these matter enormously, along with the practical bits such as where people sleep, how they get there. I could turn your retreat online presence into something amazing!

If a retreat, course or event sells in a burst, a single focused landing page can often be simpler for visitors than adding another section to a larger website, which is why the Event and Course Landing Page exists as a separate service.

If this is you as a holistic business or other purpose-led venture, you probably do several things at once: treatments, workshops, products and maybe a bit of teaching.

I'll make sure the thing you most want more of is the first thing people see, and that everything else has a calmer, tidier place further down, so your website explains rather than simply lists. I'll help people nearby find you by letting your town or region appear naturally in your wording, along with your opening times and a map if people can visit you.

And if you sell products as well as your time, I'll talk it through with you before anything is built, so we know whether an online shop really suits you and what your website has to do.